Molecular Products
The Brief
Molecular Products had a poorly constructed site with a dated feel and lacking in any direction. They sell gas processing equipment and supplies for air purification techniques and wanted a more visually appealing site that addressed their market sectors. It needed to be informative but not cluttered or technically heavy and include an effective search facility.
The Solution
By identifying the markets we broke the site down into the industry sector that the products were related to. We set goals for the site to monitor its success and increased conversion rates with clear calls to action. Uniquely we also devised a solution to appeal to the American customers with a database of word spelling changes. The cooperation between Mol Prod and Realnet was the real key to the success of the project.
The Result
The filtered product search was a major improvement to the site, making it easier for customers and staff. The visual impact and professional feel have brought about a whole new level of serious enquiries. Due to the various Analytics we applied to the site we have noticed a marked improvement to how customers are using the site, spending longer, looking deeper and following the routes we planned for them. Analytics has also meant that there is a wealth of information regarding their customer bases accessible at any time.